Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 25%. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is in turn partly owned by one of the world’s biggest alcoholic beverage companies, Diageo. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Guinness, Tusker Malt, Kick and Pilsner.
SBL has 3 fully operational breweries in Dar es Salaam, Mwanza and Moshi with a combined capacity of 1.3m Hls. Moshi has a capacity of c600khls per annum and a scope to expand to more than 1 million in F14.
Market Complexity:
SBL operates in a competitive environment and in a vast geography. The main player in the beer industry is Tanzania Breweries Ltd. (TBL), a subsidiary of SABMiller, who until recently were a third party manufacturer of EABL brands Tusker, Pilsner and Guinness. As a result of the cessation of the agreement between TBL and EABL, there is heightened competitive activity in that market.
Leadership Responsibilities:
Oversee a team of advisors, according to the new organizational structure. Also work with the heads of functions in Demand to achieve the business goals.
Purpose of Role:
- The Business Partner will lead and manage the end- to-end People and Organisation Effectiveness to positively impact business performance at SBL.
- With the upcoming integration this role will play a critical part in driving the change agenda across the business that will ensure a smooth transition of SBL into EABL.
Top 3-5
Accountabilities
- Partner with the SBL Management team to develop and achieve the people and talent plans taking into account local and regional market priorities and the global HR priorities. This will include talent strategy and review, succession planning, organisation change etc, ensuring we have the right talent in place for now and the future
- Define, communicate and action specific HR programmes and capability requirements for SBL, embedding core frameworks and processes such as the, Diageo Capabilities and Leadership Standards, People Manager Development Framework, P4G, BPC and coaching line managers to deliver on their people commitments.
- Coach and support leadership teams and line managers on appropriate engagement and reward/recognition/retention strategies to achieve our engagement targets and drive business performance.
- Own and drive the change agenda and build change capability within the business to ensure smooth transition post integration of SBL into EABL.
- Role model the Diageo Values and set standards in the area of leadership through their personal behaviour and coaching.
- As a member of the EABL HR Leadership team champion specific projects / activities and take an active role in coaching and developing members of the HR team.
Qualifications and Experience Required:
- Degree in a relevant field
- Strong functional HR or people management experience
- Experience of change management or good understanding of the change mechanisms and ability to work effectively cross-functionally
- Proven ability to influence, persuade, facilitate and build credibility at all levels within the business
- Broad awareness, understanding and empathy with the talent, reward and organisation effectiveness agenda
- Excellent coaching and relationship building skills with a track record as a valued coach
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