Based in Dar es Salaam, East Africa but working across East Africa, the Aga Khan University (AKU) is a private, international, not-for-profit University. AKU invites applications for the following position based in Dar es Salaam, Tanzania:
Reporting to the entity Heads of Institute for Educational Development, School of Nursing & Midwifery and Postgraduate Medical Education, the Manager, Marketing and Communications will play a key role in developing and implementing the Marketing and Communications Strategy. The candidate will -have experience in conducting promotional activities in an international development organization or within the higher education sector in East Africa and will have been used to working with a range of media for the purposes of promotion, advocacy and fundraising.
Key Responsibilities and Functions:
- Development and implementation of the AKU Marketing and Communications strategy in collaboration with the office of the Director, IED & SONAM
- Develop marketing material and ensure that all content meets accuracy, consistency and University style requirements and the visuals, branding guidelines
- Be responsible for the creation of timely marketing materials to support all programmes and research promotion
- Ensure the effective utilization of the marketing mix including events, online and offline promotion, direct mail, PR etc
- Update and implement the communications strategy in line with the umbrella communications strategy of the University
- Write material for Internal and University-wide publications and for specific target audiences
- Maintain relations with select print, broadcast and electronic media to promote the University's work
- Conduct market research where required and track trends and analyse the competition to inform recruitment strategies
- Monitor and evaluate the effectiveness of all marketing activities and campaigns
- The above constitute the major activities but are not a comprehensive or exclusive list of the duties. These may vary from time to time to reflect the Institute's priorities but will not change the general character of the job or the level of responsibility entailed.
Applicant Profile
Essential
- A relevant Master degree in Communications, Marketing, Journalism or related qualification
- A minimum of 3 years' experience of working in the charity/development sector or higher education sector in East Africa and have an understanding of how to develop effective promotional material and conduct PR activities
- Proven ability to design and execute marketing and communication campaigns with measurable results
- Strong interpersonal skills, good communication skills and excellent organizational skills, with the ability to build good external relationships
- Strong IT skills: MS Office (Word, Excel, Access, PowerPoint), email (Outlook), CMS and experience in digital marketing.
- Experience of using marketing databases for communications activities
- Exceptional English and Kiswahili communication skills: oral and written
- Ability to work autonomously with a professional approach
- Strong commitment to working in a multicultural environment that fosters diversity
- Willingness to travel
TO APPLY
Please send your application, an updated CV and testimonials, including the names, postal and e-mail addresses, telephone/fax numbers of two professional references, addressed to the
Human Resources Office,
AKU - TIHE
P.O. Box 125,
Dar es Salaam
EMAIL hr.tihe@aku.edu
Citizen 10/4/2017