Responsibilities:
Drive execution of the Marketing Planning through the line (PR, Digital, advertising and experiential / events marketing for all markets
Managing the briefing process with all 3rd party agencies
Plan the day to day execution of marketing initiatives and manage day to day liaison with key agencies
Plan certain ‘One-Off’ Activities in support of the Organization’s marketing activities as may be required from time to time
Identify opportunities of brand building, sales enhancement through marketing and communication
Ensure that the Company’s Communication Channels and messaging including the Website and other Social Media are kept current and relevant
Provide high level actionable reports from Market Intelligence reports and other critical feedback obtained during and after the execution of the marketing plans
Explore ways of and expanding the effectiveness of marketing activities/ campaigns
Manage any adverse/ negative outcome of marketing and communication activities including negative publicity affecting the Company’s brand
Qualification:
B Com degree in Marketing or equivalent
Experience in an agency dealing with below the line and above the line marketing concepts
At least 3 to 5 years’ experience in a similar field
Strong research and analytical skills
In-depth understanding of the company’s current products and future concepts
Ability to think creatively and innovatively
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Location: Dar es Salaam
DeadLine: 30/04/2017