JOB PURPOSE
This position will have responsibility for developing and managing the trade marketing strategy for all
sales channels. The position has responsibility related to building brand equity and sales. The Trade Marketing and BTL Coordinator is responsible for working as part of the sales and Channel team to develop and execute marketing programs associated with the growth of the TIGO brand and support Go to Market in the zones.
CORE RESPONSIBILITIES
• Design in-store execution plan in association with Trade marketing in the zones
• Ensure in-store communication inventory and seasonality for assigned region
• Execute BTL and promotional activities to boost sales for zones
• Ensure consistency and guidelines compliance of all Tigo communications at trade level for zones
• Control A&P execution in trade marketing expense
• Coordinate regional BTL agencies for zones
QUALIFICATION AND EXPERIENCE
• University degree, preferably in marketing, communication, engineering and business administration
• MBA or master preferably in marketing
• Trade Marketing experience, preferably in FMCGs
• A minimum of 1-3years of marketing, trade, business management or franchise management
experience are required
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