Marketing Analyst
Kendwa Rocks Hotel
Zanzibar North, Tanzania
Marketing Analyst Job Description:
Marketing analyst working at Kendwa Rocks is expected to be able to collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations. Understand business objectives and design surveys to discover prospective customers’ preferences for both the hotel and the Full Moon Party. Then compiling and analyze statistical data using modern and traditional methods to collect it. The marketing analyst will be an integral member of the marketing team and will report to the marketing manager and directors.
What are we looking for?
We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness in order to construct attractive, comprehensive reports and recommendations for senior management.
- Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform a valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalog findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
Required Duties & Competencies:
- Proven Market Research Analysis experience with a minimum of 2 years of experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
- Working knowledge of data warehousing, modeling and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing or related field