Support the customer base management strategy for Vodacom Tanzania and delivery thereof through various customer value management activities and initiatives. Configure, execute and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins.
The primary responsibilities of the role are therefore to manage
(a) Campaign configuration, execution and monitoring
(b) Ensuring CVM campaigns drive the base management KPIs(Incremental revenue, Engagement(Cross sell/Up sell), Inactivity management
Key Accountabilities:
1. Strategy:
Implement and execute a customer value management strategy to maximise customer lifetime value and the contribution of the customer base to overall services revenue. Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
2. Commercial delivery:
Support the implementation of all CVM campaigns e.g. upsell voice customers to bigger voice bundles, cross-sell data bundles into the voice base, inactivity and churn management campaigns, real-time contextual trigger campaigns
3. CVM operations activities:
Responsible for end to campaign management in terms of operations & execution
Creation & execution of campaigns within the agreed timelines
Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification(BRS)
Campaign configuration, User Acceptance Testing(UAT), business rules validation, prioritization, launch & post launch monitoring
Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitating fixing any technical issues affecting ongoing campaigns within agreed SLAs
Reporting: Support the availability of data for reporting of CVM campaigns and initiatives performance
Create/maintain all campaign related documentation(Briefs, Change logs, Business Cases, UAT documents, BRS
Maintain processes, templates, and other documents that support best practices
Do regular review of campaign platform, capabilities, integrations and channels with technical/business teams to give recommendation on future enhancements and improvements to support business needs
4. Capabilities:
Implement and manage a holistic blueprint for campaign management & fulfilment by scoping out the data-mart layer all the way to the fulfilment layer.
Integrate output through campaign management, charging and fulfilment platforms, by translating CVM objectives to IT / Technical teams
Closing Date: 16-May-19, 11:59:00 PM
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